Promovarea web iti aducii clientii pe site-ul tau!

O afacere fara clienti este inutila asa este si un site fara vizitatori, promovand site-ul iti promovezi afacerea si ii aduci client atingandu-ti scopul pentru care ai creat siteul si anume de a vinde online. Promovarea web te ajuta sa iti promovezi afacerea si sa aduci clientii pe site-ul tau.

Search engine marketing (SEM) este modalitatea prin care se urmareste promovarea unui website marindu-i vizibilitatea in paginile de rezultate ale motoarelor de cautare. SEM inseamna cresterea prezentei pe internet a unui site prin legaturile (link-urile) pe care le are cu alte site-uri si de asemenea numarului de vizitatori . Sunt multe modalitati de promovare a unui site: campanii de advertising precum este Google Adwords, bannere puse pe diferite site-uri, cumpararea de link-uri etc., dar toate aceste solutii implica costuri ridicate pe termen scurt sau lung. Una din cele mai eficiente metode de promovare a unui site web, este promovarea web – acesta implica costuri reduse pe termen scurt si mediu, iar rezultatele nu vor inceta sa apara pe termen lung.

Aceasta promovare presupune - inscrierea site-ului in diferite motoare de cautare prin crearea de continut si link-uri. Putem crea bloguri, publica articole, comunicate de presa online, se poate participa la discutii pe forumuri de profil, se pot publica anunturi gratuite pe site-urile de profil, pot fi create profiluri ale societatii in cataloage online de afaceri, chiar si pe site-uri de socializare cu tenta de afaceri, schimburi de link-uri, bannere cu alte site-uri de profil sau cu site-uri locale de interes general, etc. Efectele acestei promovari sunt de durata. Site-ul o sa urce natural in cautari si cel mai important nu cade odata cu incetarea promovarii. Cum spuneam mai sus este si metoda unei promovari pe moment/scurta durata care se poate realiza prin: Google adwords , Bannere si link-uri sponsorizate pe site-uri romanesti cu trafic mare etc. Efectele acestei promovari se vad pe loc dar inceteaza odata cu incetarea platii serviciilor.

Promovarea web se imparte in doua mari categorii dupa cum urmeaza:

Promovare Organica 

Promovarea organica este cea mai simpla si cea mai importanta metoda de a ridica website-ul dvs. in primele rezultate ale motoarelor de cautare. Avantajul acestui tip de promovare este ca dupa ce ai ajuns acolo, site-ul va ramane acolo pana v-a promova alcineva alte site-uri mai tare decat dvs.

Desi promovarea organica nu isi face simtite efectele la fel de rapid ca si promovarea PPC, aceasta are avantajul de a fi de durata. Nici una dintre metode nu trebuie neglijata, drept pentru care este foarte bine sa ne axam serios pe cat mai multe in acelasi timp.

Promovarea PPC

Promovarea PPC (Pay Per Click) reprezinta a doua cea mai importanta metoda de promovare in mediul online cu toate ca promovarea PPC are atat avantaje cat si dezavantaje. Cel mai mare avantaj ar fi ca rezultatele pot fi observate inca din prima zi. Cel mai mare dezavantaj ar fi ca acestea dispar in momentul in care plata serviciilor este oprita.

Prin promovare PPC se intelege realizarea unor campanii de publicare anunturi si link-uri sponsorizate folosindu-ne de Google AdWords, Facebook sau alte retele cat si popularea cu fani a paginilor de  prin intermediul serviciului numit Facebook Ads. De asemenea, publicarea de link-uri, bannere, sau advertoriale contra cost pe diverse site-uri cu trafic ridicat.

Promovare prin Google AdWords


O campanie cu impact imediat se poate face prin promovare cu Google Adwords. Atunci cand cineva face o cautare dupa un cuvant cheie la link-uri sponsorizate si in dreapta vor aparea casute publicitare Google AdWords. Printre ele va aparea si casuta cu reclama dvs. Noi ne ocupam de deschiderea contului, analiza si identificarea celor mai bune cuvinte, monitorizarea campaniei si la sfarsit vom analiza rezultatele.

• creare cont, setare si stabilirea anunt Adwords
• identificare cele mai bune cuvinte cheie de cautare
• analiza si propuneri de site-uri potrivite
• analiza si administrare campanie
• realizare raport campanie AdWords

Plasează fișiere pentru încărcare

Promovare pe Facebook

În funcție de nevoile de dezvoltare specifice afacerii tale, putem construi strategii de Facebook marketing, pentru a porni o campanie pe facebook trebuie sa luam in considerare urmatoarele:

  • Analiza siteului/paginii de Facebook
  • Creare si customizare textului anunturi.
  • Planificarea strategiei de marketing.
  • Distribuirea bugetului.
  • Alegerea publicului tinta in functie de tipul paginii/websiteului.
  • Alegerea metodei de afisare a anunturilor.
  • Crearea si configurarea contului de Facebook*
Plasează fișiere pentru încărcare

Servicii Promovare Web

Servicii Promovare Web oferite de HFA Media sunt eficiente iar rezultatele se vad repede. HFA Media are specialisti in Promovare Web care pot sa comunice si sa explice foarte bine ce fac si de ce fac iar aceste lucruri le permit sa se adapteze foarte bine si repede la cerintele clientului.

Facebook permite o targetare fără precedent printr-o segmentare complexă, de la aspecte generale precum cele geografice și demografice, până la cele de natura comportamentală.

Gândeşte-te cine ar vrea să te întâlnească şi prezintă-te scoţând în evidenţă toate atuurile de care dispui. Prin platforma Facebook Ads vei trimite mesajele esenţiale doar persoanelor potrivite, ajutându-i să îţi cunoască afacerea în momentul în care aceştia au cea mai mare nevoie de ea.

Dispunând de ce aceste informații valoroase, noi putem crea campanii de promovare pe Facebook care să transmită mesajul tău către un segment țintă bine definit, evitând astfel risipa inutilă de timp, energie și bani.

Plasează fișiere pentru încărcare

Prin promovarea Postărilor şi alegerea ad-urilor potrivite în funcţie de audienţă, putem face cunoscute cele mai noi promoţii şi campanii pe care le oferi, putem atrage potenţiali clienţi şi îi putem fideliza pe cei deja existenţi.

Atunci când promovezi un produs sau serviciu pe Facebook şi doreşti ca publicul să cumpere un anumit produs, să completeze un formular de contact, să se aboneze la newsletter, noi putem monitoriza activităţile realizate de utilizatorii aduşi din campaniile noastre pentru a identifica mesajele ce au generat conversii.

Plasează fișiere pentru încărcare

Campanii de e-mail marketing

Promovare prin emailuri, cu oferta catre anumiti utilizatori. Aici trebuie atentie pentru ca destinatarii trebuie sa aprobe in prealabil aceste mailuri, altfel campania va fi considerata spam.

• achizitionare, realizare baza de date emailuri*
• realizare grafica si continut mail (texte si imagini)
• trimitere mailuri (prin metode legale)
• realizare feedback si raport campanie

198 thoughts on “Promovare Web”

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  5. Hi Curtise,What a fab Mary Poppins you make, loved the film as a child but how bad was Dick Van Dyke and the dodgiest cockney accent ever! Your carpet bag is gorgeous and worth paying a little bit more for if you LURVE it and you would've kicked yourself if you'd gone home without it. Had a giggle at the 'perfect man' met one just like him a few years ago who was languishing in the hold of the aircraft I was despatching. He'd have made your eyes water tho' xxx

  6. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  7. Excellent puzzle. Thanks to Micawber for the enjoyment, and to gazza for the explanations (there is always something I miss). Now gazza has explained 12a to me I think it is a cracking clue!

  8. Well, in that case he may be reaching the end which is never easy for us two-leggeds. Bless you both.As far as the other situation is concerned, I don’t know if you saw all the ugly things she posted at Lynn’s but I certainly did and her lame apology which did not directly address either Diva or myself but was rather a blanket apology and considering how offensive her comments were that day her apology did not cut it with me.

  9. years ago, or what Michelle said years ago, …If I want to read flashbacks, I browse the old ORYR pages. What we need is either NEW EVIDENCE or NEW ACTION, not a fixation on what partisan hacks said years ago.Please, for Chrissakes, let's focus on something that gets us anywhere!Aren't we more than crybabies who stomp their feet about what daddy said yesterday?

  10. The personality changes are the hardest to deal with, aren’t they. It’s like watching them disappear behind a wall that fills in brick by brick until all that’s left is, maybe, the sound of their voice and the odd crack where you can catch a glimpse of the person you remember. You have to keep whole in your heart the image of the man you knew when you were a child, when he made you smile. Thank you for the insight, Krash and I promise, when the day comes, I’ll share my pudding with you if you promise to wash your hands first..;)xxoomoe

  11. Text messaging is a useful tool but, like all the others that come to mind, an ignorant (or, worse, willfully stupid) person's attempts to use it horrify me. Sometimes I receive text messages that make me think of a poo-covered ape in a cage at the zoo and, sadly, I'm not always convinced that my mental image is very far away from reality.

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  14. "…did not scrip continue salable…".I worry when I see an Americanism like "salable" in a British work, rather than the British "saleable", because it suggests editorial changes from the original. (The same applies to modernising spelling in an old work, etc.) Granted, the unusual form may have been present in the original, and granted, the editors may have been faithful in much even when they were not faithful in little – but the way is open for material changes, say omissions or bridging text.

  15. Great! I've been using Hydroxypropyl Starch Phosphate in this one face cleanser I really like, and I've put double the max in it and it still won't thicken. Gonna give this a try asap. Thank you for clearing that up and sharing your experience with this and all ingredients.

  16. De nada y gracias por el enlace tocayo (la “e” es la inicial de Esteban, mi nombre). Creo que hace años que me he registrado en este foro, pero un día olvidé la contraseña -siempre cometo el error de sobrevalorar mi memoria- y al final me tuve que conformar con la iniciales.Lo había leído, y sí, conozco la norma pero, no sé, no veo claro la restricción. Creo que es cosa de CNAE, más que nada, aunque no lo puedo probar.Gracias. Un saludo.

  17. There are some interesting deadlines on this article but I don抰 know if I see all of them heart to heart. There’s some validity however I will take hold opinion until I look into it further. Good article , thanks and we would like more! Added to FeedBurner as effectively

  18. “so terrible an appearance of unearthly ferocity”I’m skimming, kind of–because it is the middle of exam week and I have no choice, I AM SORRY, I WILL REPENT–and somehow read this as “unearthly Frenchity,” or similar adjective. Immediate reaction: Damn! You go, British serialists! Work that ancient cultural battle! If your mother has given you anything particularly shakeable, now is the time you may suitably use it for shaking!Organic chemistry turns brains into mush.

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  20. Tania Luchetti scrive:Auguri al Presidente Luca e a tutto il direttivo.non credo che tutti questi discorsi siano utili al paese, cerchiamo invece di partecipare tutti ad ogni manifestazione che si svolge ad Apecchio senza vederci sempre “la politica” dietro e se anche sotto sotto ci fosse, partecipiamo ugualmente perchè il paese è il nostro, rosso,nero, o qualunque altro colore…….noi siamo il paese, TENIAMOLO IN VITA !!!!

  21. Fala Dr. Osmar!!! Vou torcer a favor do São Paulo e sempre contra o Corinthians, assim como vcs… Mas o Dr. e o Kléber, não deu certo? qtas tentativas erradas ein…Mas falando sério agora, como alguém gasta dinheiro com um jogador q é expulso na hora da decisão, confunde vontade com violência e nunca cumpre seu contrato até o fim, sempre arrumando confusão pra sair…Será q ele joga td o q ele pensa, acho q deveria ter respeitado o Felipão, campeão do mundo, de libertadores e td mais, enquanto o Kléber, ganhou o quê?

  22. Ich wurde gestern auch gefragt, was ich Silvester vorhabe. Nicht, dass ich zur Zeit nicht nur andere Sorgen habe, es ist doch erst November, oder??? Also, ich finde diese Planerei irgendwie lächerlich.Mein Traumsilvester dieses Jahr sieht so aus: Ne Flasche Weißwein, mein Bett, ich, Ruhe!Viele GrüßePony

  23. Cela dit, le piratage en question semble plus être le fait d’un hacker en herbe en train de se faire la main sur tout site qui permet ce genre d’attaque. En effet, il semble qu’il ait piraté en vrac :- le livre d’or du site « fabienne couture »- le site cartoonesque.com-le livre d’or de chezfrances.com- le livre d’or de latulipenoire.free.frEnfin bref, plutôt un ptit malin qui s’attaque à certains sites en php où son joujou fonctionne.

  24. I’ve tried cannellini beans in a cookie recipe and it was delicious – by adding extra sugar and loads of cinnamon to disguise the bean-y aftertaste. But it’s fun to make it for people and have them try to figure out why it’s so healthy! These sound very tasty, and likely no aftertaste to cover up.SSU 3 was no joke – and I loved it. An older woman at my gym came up to me afterwards and said “you do some pretty interesting moves. I tried to watch and follow you!”. I invited her to de-lurk next time and join in the party!

  25. Federer n’a jamais rien changé dans son jeu ? Avec un jeu plus complet que Nadal, il n’avait évidemment pas les mêmes modifications à faire mais dire qu’il n’a jamais rien changé, c’est fort. Même dernièrement, il a encore amélioré son revers. Et, une fois de plus, on a le  » si Nadal est en forme ». Donc s’il perd c’est qu’il aura quelquechose. pfff…

  26. I have been a yahoo users for some years now. I am only starting to make use of the tools which they provide, one of which being blog posts. I have written a blog and would like to know if my blog posts are being seen by others. If not then does anyone know how I get my blogs posts read..

  27. Works for me Here’s what I tried:type TClassA = class(TObject) public constructor Create(); overload; constructor Create(const A: String); overload; end;{ TClassA }constructor TClassA.Create;beginend;constructor TClassA.Create(const A: String);beginend;var x: TClassA;begin x := TClassA.Create();end.Maybe you can paste your class if it’s different.

  28. Hon har otur med sina semestermÃ¥l, flickan.För inte sÃ¥ mÃ¥nga mÃ¥nader sedan greps hon och "fästmannnen" i terroristomrÃ¥den i Somalia och mÃ¥ste fÃ¥ UD´s hjälp att komama hem.

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  30. The thing is, we are all trapped because we are so deeply ‘connected’ to all our communication devices. I am stuck with comcast because of all the hassle of switching my email that is attached to everything. Phones can be the same. Plus, you would be giving up something you know works, for the unknown. Sometimes the savings isn’t worth it.

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  32. Très beau texte, et très belle photographie. Je me rappelle la fierté de mon grand-père recevant, quelque cinquante ans après la fin de la guerre, la légion d’honneur. Il y eut, après la cérémonie, du mousseux et des boudoirs.Galtier-Boissière, lui, avait renvoyé ses médailles au ministère de la guerre dès les années 20 et dénonçait le “bourrage de crâne” dans Le Crapouillot…

  33. I just returned from Japan..I HOPE the session went well with the MBA participants last week…I did my best and tried to provide them with the most current “take” on China in terms of the HR issues / challenges on the minds of folks trying to enter and/or are already there……Broncos had yet another tragedy with Nash dying yesterday…it will be a very hard year for a group of men who often are NOT trained to grieve…I am deeply saddened on a personal note.

  34. „Dialogi dam…” są super. Pogłębiają moją samczą wiedzę. Jaruga z Marszałem – boki zrywać. Joanna Skibniewska – mistrzyni w swojej klasie. A zaczynam od ostatniej strony. Tam są „Słówka półgłówka” Przemysława Ćwiklińskiego, który naczelnego do kina zaprowadził przy pomocy jego żony, oraz sam blagier bloguje. Naczelnemu gratuluję za skompletowanie zespołu, choć – jak użalają się Jaruga z Marszałem – nawet „Hieny roku” nie dostali. Historyczne eseje M.Z. są wyśmienite.

  35. I’m considering selling them for a fundraiser, and I’m wondering where I can buy them online for the cheapest price. I’ve been to sites such as wristbandwarehouse.com, custombracelets.net, reminderband.com, and theawristocrat.com. Any other suggestions would be appreciated! Thank you!

  36. La_Mer_Qui_Peut_Enfin_S’exprimerLa_Mer_Qui_Peut_Enfin_S’exprimerHélas !Rédigé par: Anonyme | le 24 septembre 2007 à 22:29 Voyez – vous, Anonyme , il me semble que depuis quelques jours chaque (ou presque ) intervention de La_Mer soit suivie d’un commentaire (désagréable) de votre part … Je n ‘imagine pas que vous passiez l’essentiel de votre temps à surveiller ( même grâce à un logiciel qui vous alerterait, aujourd’ hui en moins de quatre minutes! automatiquement…) l’ apparition de ces commentaires ( ou alors allez consulter…), donc je me demande si lui et vous …ne seriez pas une seule et même persone.

  37. Non,na Terra existen lugares bastante parecidos a outros de Marte, o seu análises detallado serve como unha boa aproximación as características de certos enclaves marcianos.A maior parte de estes lugares atópanse na Antártida e en Siberia,así como tamén o parque de Yellowstone (EE.UU), Pilbara (Australia), algunhas zonas de Islandia ou Canadá,e tamén o río Tinto( no suroeste da Península Ibérica)

  38. Fast för egen del har jag regredierat till Deep Purple sÃ¥här pÃ¥ äldre dar. De hade en värme och innerlighet jag kan sakna hos LZ. Inte lika… luciferiska kanske. En lustig anekdot är att LZ, som ju hade sina barn pÃ¥ waldorfskolan Michael Hall, erbjöd sagda skola en konsert där intäkterna skulle tillfalla skolan. En världshändelse, sÃ¥ledes. Och de renlärliga antroposoferna i kollegiet pÃ¥ Michael Hall tackar nej. De avböjer Led Zeppelins erbjudande!Imposant, pÃ¥ sitt sätt.

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  40. For your information ,you see me everyday,aka mr.scab aka Martin you’re not even smart enough to cover your tracks.I have a job, a good job that pays real well oh and yes I have health care benefits.Don’t be calling me sweetheart you a–hole. You’re e one going to hell for being so evil and offensive and traitorous. If you want to write on a blog you have to be literate..look it up in the dictionary.

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  42. ***dubious "research" by Richard Lynn, which is a total nonsense***Well the nonsense research seems to predict PISA results pretty well and economic growth (Ram (2006), Weede and Kampf (2002), Jones and Schneider (2006)Rindermann (2007).

  43. Jeg er gjerne med i konkurransen, og har likt siden på facebook! Jeg vil veldig gjerne vinne en personlig almanakk, fordi jeg trenger å ha bedre oversikt. Og det hadde vært helt supert å vinne en almankakk nå som jeg også starte på videregående! Jeg har alltid ønsket meg en egen almanakk, som jeg kan være med på å designe selv! Så nå krysser jeg bare fingrene og håper på det beste! Det hadde betydd veldig mye! Navn:Epost: elinemarie8@hotmail.com

  44. The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my choice to read, however I actually thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about one thing that you can fix in case you werent too busy in search of attention.

  45. La targa della solona razzista fa bella mostra di se nel mio salone con vista sul tevere, bimbi (se tu vieni a Roma e non ci si vede Miguel, io vengo a Firenze e non ti chiamo…).Per Ritvan:esistono molti modi di uccidere, e quello fisico è uno dei meno praticato: la Fallaci ha praticato – con l’apoggio dei media nazionali e internazionali e grandi case editrici – un genocidio sulla tastiera.E questo è non imperdonabile. Direi invece indimenticabile.Mi fa paicere sognarmela ogni tanto mentre urla di dolore e di paura. Consolante, davvero.Dacia Valent

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  47. எனக்குத் தோன்றும் சிறிய கருத்து: வருடா வருடம் இப்படி சிலருக்கு பணம் கொடுப்பதை விட இப்படிப்பட்ட எண்ணம் உள்ள நடிகர்கள் இயக்குனர்கள் போன்றவர்கள் எல்லாம் ஒன்று சேர்ந்து ஒரு கல்வி நிருவனத்தை ஆரம்பித்து எத்தனைப் பேருக்கு இலவசமாக கல்வியை வழங்க முடியும்.

  48. Cherry,I have a sneaking suspicion that they do understand, deep down.But to soldier on, as they are, is easier than "causing a fuss".It's mostly common sense, isn't it? How can you (we, us) grant another human being more power than we possess ourselves? It makes no sense whatsoever.I am ashamed that I "got it" so late in life.I could have been causing trouble, on a breathtaking scale, decades ago!CR.

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